One thing we can probably agree on is that 99% of your customers have mobile phones, and they check them regularly just as you do. According to RescueTime, we spend on average 3 hours and 15 minutes a day on our phones. All signs point to an effective way to communicate with your customers! With that being said, what are the different ways you can take advantage of an SMS blasting service for your business?
Great customer experiences drive positive brand images and keep your customers coming back. If we think about it from your customer’s point of view, how convenient would it be to get support by texting an agent? This means you don’t have to wait in a queue on a phone, keep an eye on a tab to use webchat, or wait long periods to get a reply to an email. All in all, it’s much more convenient and modernizes your brand. Plus, it reduces unnecessary calls to your contact centre.
Most businesses at one point or another will have some urgent information to send to their customers, such as service changes, maybe an upcoming outage for maintenance, etc. Using SMS blasting will ensure that the communication is received and read by your customers, keeping them informed and eliminating unwanted surprises. Again, this will reduce calls to your contact centre since your customers are already aware of the urgent information.
Is your business launching a new product? Or maybe you are offering a new promotion for your current customers and need to spread the word. SMS blasting is a great way to spread awareness since research shows that SMS open rates are as high as 98%! As a marketer or small business owner, this gives you a huge advantage to upsell, retain customers, and increase brand loyalty. The key is, however, not to overdo it. Once your customers feel like they’re being spammed, they will opt-out of your SMS communications. So keep it short, to the point, add a call to action, and limit your communications accordingly!
A great way to reduce calls to your contact center is by offering your customers the ability to make account changes through text. Depending on the type of business, this may account for a significant amount of calls you receive. Not only is this beneficial for your contact centre and costs, it also makes it easy for your customers.
Knowing what your customers think about your product or service is crucial. You can’t fix a problem if you don’t know what the problem is! Surveys aren’t only for finding issues, but they can also be used to discover further improvments that your customers may like to see. SMS blasting is a great way to collect data on consumer insights as long as the response takes very minimal effort, such as a “yes” or “no” or sending multiple selection types of questions.
Appointments or General Reminders
Your customers may not look at that appointment reminder in their email, or they may miss your reminder call and not call back to see who it was. Let’s face it, your customers are busy and people do forget appointments naturally. With SMS blasting, they are much more likely to read it and it will stay in their messages, which should, in turn, decrease the amount of missed appointments for your business.
You may also use SMS blasting to send out bill payment reminders, with the balance owed included. Your customers will appreciate this since you are reducing the number of things they need to remember, and including all information with links to pay in one message!
Shipping Information & Tracking
Last but definitely not least, you may use SMS blasting to send your customers information on the shipping details of their order straight to their messages. In today’s fast-paced & well-developed eCommerce market, consumers demand information quickly since this is now the industry standard. Take it even one step further and use SMS blasting to get this information to them where they can see it immediately! Tie this in with fast shipping (less than 3 business days), and you are taking a big leap towards gaining happy, loyal customers.
In summary, SMS blasting has many different use cases including Support, Alerts, Marketing, Account Changes, Surveys, Order Tracking & Appointments or General Reminders. It’s more convenient for your business, it’s a great tool to spread awareness, your customers will love it, and it will save your business on unnecessary costs. Get in touch with us today, and we’ll show you how easy it is to start using SMS blasting for your business!